U-2020 ubonakala njengonyaka wokuqhuma kwezitshalo.
NgoJanuwari, abantu abangaphezu kuka-300,000 basekela umkhankaso wase-UK othi "Vegetarian 2020".Izindawo zokudlela eziningi zokudla okusheshayo nezitolo ezinkulu e-UK zandise iminikelo yazo yaba inhlangano ethandwayo esekelwe ezitshalweni.I-Innova Market Insights iphinde yafaka ohlwini "uguquko olusekelwe esitshalweni" njengomkhuba wesibili ngo-2020;Kusenjalo umbiko kaNelson uveza ukuthi phezu kokuthengiswa kwanyakenye kokudla kwezitshalo okudlula US$3.3billion, okulindeleke ukuthi kudlule i-US$5billion ngo-2020.
Isisekelo sesitshalo sisekelwa ikakhulukazi amaprotheni ezitshalo ahlukahlukene.Sinjani isimo semakethe yamaprotheni yemifino emhlabeni wonke?Yimaphi amandla abangela ukuthuthukiswa kwamaprotheni ezitshalo?Yiziphi izitayela zesikhathi esizayo zokusetshenziswa kwamaprotheni ezitshalo ngo-2020?Ngicela ungilandele ukuze uthole.
1. Imakethe yomhlaba wonke yamaprotheni ezitshalo
Ngokusho Kwezimakethe Nezimakethe, imakethe yamaprotheni ezitshalo zomhlaba wonke kulindeleke ukuthi ibize ama-dollar ayizigidi eziyizinkulungwane ezingama-18.5 ngonyaka ka-2019, kulindeleke ukuthi ikhule ku-CAgr ka-14.0% kusukela ngo-2019 futhi ifinyelele ku-US $ 40.6 billion ngo-2025. Imikhiqizo yamaprotheni asekelwe ezitshalweni etholakala ezitshalweni ezifana nobhontshisi wesoya, ukolweni nophizi.Izicelo zamaprotheni ezitshalo zihlanganisa iziphuzo zamaprotheni, izinto zobisi ezithatha indawo yenyama, ama-protein bars, izithasiselo zokudla okunomsoco, inyama egayiwe, inyama yenkukhu nezilwane zasolwandle, ukubhaka, ukudla nemikhiqizo yezemidlalo yokudla okunomsoco.Izinhlelo zokusebenza zamaprotheni ezitshalo zingathuthukisa izakhi zomsoco kanye nokusebenza komkhiqizo, njengokuthungwa, izakhiwo zokuhlanganisa, ukuncibilika, ukuzinza nokunamathela njll.
Umthombo: Izimakethe Nezimakethe
Ukufakwa kwamaprotheni ezitshalo emikhiqizweni emisha yokudla neziphuzo nakho kuye kwanda emhlabeni.Ngokwe-Global New Product Database ye-Innova, elandelela izimangalo zamaprotheni ezitshalo zokudla nemikhiqizo yeziphuzo emisha emhlabeni wonke, phakathi kuka-2014 no-2018, ingxenye yazo iqhubekile nokukhula, ngaphandle kweNyakatho Melika, iMpumalanga Ephakathi ne-Afrika.Naphezu kokwehla eNyakatho Melika, isabelo sokukhishwa kwemikhiqizo emisha eNyakatho Melika sihlala singesinye esihamba phambili emhlabeni, sibala u-15.4% wesamba sokukhishwa kwemikhiqizo emisha ngo-2018. Izimangalo zamaprotheni ezitshalo e-Asia kube ukwanda okubaluleke kakhulu, okubalelwa ku-13.4% kukho konke okusha okukhishiwe ngo-2018, okukhuphuke ngo-2.4% kusukela ngo-2014.
Umthombo: Innova Market Insights
2. I-Market Driving Force of Plant Protein
1)Inombolo engeziwe yokukhishwa okusha
Embonini yokudla neziphuzo, imikhiqizo eminingi emisha izosebenzisa amaprotheni ezitshalo njengokugqama okuyinhloko komkhiqizo.Ngokusho kwe-innova Market Insights, ukudla okusha neziphuzo ezikhishwe ngezimangalo zamaprotheni ezitshalo kulandelelwe emhlabeni jikelele ku-CAgr engu-+ 9 % phakathi kuka-2014 no-2018.
2)Ukushintsha imikhuba yokudla yabathengi, ukukhuthaza ukudla "okuhlanzekile".
Abathengi banaka kakhulu imithombo yokudla, futhi izitshalo ziyizinto abazibheka njengemithombo "ehlanzekile".Umkhuba obheke "ekudleni okuhlanzekile" uqhutshwa kakhulu izinkulungwane zeminyaka ezithanda ukudla okunempilo, okunokuziphatha okuhle, kwemvelo, okugaywe kancane.
Ngakolunye uhlangothi, imikhuba yokudla yabathengi iyashintsha kancane kancane, inciphisa inyama futhi ijwayele ukuba namaprotheni emifino.E-UK, umkhankaso we-"Vegetarian 2020" usekelwe abantu abangaphezu kuka-300,000 futhi izindawo eziningi zokudlela ezisheshayo nezitolo ezinkulu e-UK zandise ukunikezwa kwazo ukuze zibe yingxenye yokunyakaza okudumile kwezitshalo.
3)Amabhizinisi amakhulu atshala imali emakethe yamaprotheni yemifino
● ADM
● Cargill
● CHS
● I-DuPont
● Iqembu le-Yuwang
● Iqembu leGushen
● Iqembu le-Xinrui
● Amafutha e-Shandong Kawah
● Wonderful Industrial Group
● Amaphunga Holdings
● I-Goldensea Industry
● Sinoglory
● FUJIOIL
● I-IMCOPA
● Shandong Sanwei
● Iqembu laseHongzui
● MECAGROUP
● I-Sonic Biochem
● Ruiqianjia
I-Xinrui Group - I-Shandong Kawah Oils itshale ama-USD 45,000,000 ngo-2016 ukuze kusungulwe imigqa emine yokukhiqiza amaprotheni e-soy ahlukanisa amathani angu-6000 minyaka yonke ngokusekelwe efektri ekhipha uwoyela wesoya eneminyaka engu-12 ubudala.
I-China ibinamandla amakhulu okucubungula amaphesenti angama-79 weprotheyini yesoya yomhlaba wonke, umthamo usuphelele ungama-500000 t/y kanti inani langempela lokukhiqiza liphelele lingu-350000t ngo-2019.
I-ADM (US) kanye neDuPont (US) yizikhondlakhondla ezimbili emakethe yomhlaba.Lezi zinkampani zenze ukunwetshwa nokutshala imali kwaba isu eliyinhloko lokukhulisa imakethe yazo ngamaprotheni ezitshalo.NgoJanuwari 2019, i-ADM yakhulisa ukuba khona kwayo e-Brazil ngokwakhiwa kwesizinda esisha sokukhiqiza amaprotheni e-soya e-Campo Grande, eSouth Mato Grosso State, e-Brazil, yenani lika-USD 250,000,000.Inkampani izokhiqiza inqwaba yamaphrotheni agxilile futhi ahlukanise umugqa womkhiqizo wamanje we-ADM.
3. Indlela Yokusebenzisa Amaprotheni Ezitshalo
1)Amaprotheni e-soy kulindeleke ukuthi alawule imakethe eminyakeni emi-5 ezayo, ngokuvela kwe-pea ne-oat protein njengomkhuba omusha.
Amaprotheni e-soy asetshenziswa kakhulu embonini yokudla neziphuzo ngenxa yesidingo sokudla kwamaprotheni aphezulu kanye nokuthandwa okwandayo kwamaprotheni e-soy.Ocwaningweni lwemithombo yamaprotheni ezitshalo olwenziwa ngu-Aritzon ngonyaka we-1919, amaprotheni e-soy aphezulu ohlwini ku-US $ 3.12 billion.Ngokusho kwedatha ye-Innova, iphrotheni yesoya ibiyisithako esihamba phambili ekudleni nesiphuzo emikhiqizweni emisha emenyezelwe amaprotheni ezitshalo phakathi kuka-2014 no-2018, kwamukelwa u-9% wemikhiqizo emisha ehlobene.Amaprotheni e-soy asiza ukwehlisa amazinga e-cholesterol, athuthukise imetabolism, ukuminyana kwamathambo, futhi anganciphisa nengozi yomdlavuza.I-Soy protein isolate ingasetshenziswa ezindaweni zokudla okunomsoco, esikhundleni senyama, imikhiqizo yokubhaka, imikhiqizo yokudla kwezemidlalo kanye neziphuzo, njll.
Ngaphandle kwe-soy, ukusetshenziswa kwamaprotheni e-pea kuye kwanda ngokushesha eminyakeni yamuva.Ukusetshenziswa kwamaprotheni ephizi emhlabeni wonke kuphindwe kabili kusukela ku-2015, ngokusho kwedatha evela kumeluleki wezobuchwepheshe wenkampani yokudla u-enk Hoogenkamp, kuya kumathani angu-275000, ngo-2020. Ukusetshenziswa kwawo kuzokhula ngamathani angu-30% kuya ku-580000 ngo-2025.
I-Oat protein nayo iwuhlobo lweprotheyini yezitshalo ezingaba khona.Okuqukethwe kwe-oat 19% wamaprotheni, i-oat protein inothile ngama-amino acids kanye nama-amino acid abalulekile, iyiphrotheni yekhwalithi ephezulu yokudla okunomsoco.Ubisi lwe-oat luwubisi lwemifino olusanda kwakhiwa olungelona olobisi.Kukhona ukufana okuningi okusebenzayo phakathi kobisi lwe-oat nobisi.Zombili zinokhilimu futhi zinokuthungwa okubushelelezi nokuvumelana.Ngokusho kwedatha ye-Mintel, imakethe yaseYurophu ngo-Ephreli 2017 kuya ku-March 2018 yabala imikhiqizo emisha, iziphuzo ezenziwe nge-oat-based kanye ne-yogurt zibalwa ngamaphesenti angu-14.8, uma kuqhathaniswa namaphesenti angu-9.8 ngonyaka odlule.
2)I-protein ssolate kulindeleke ukuthi ibuse imakethe yamaprotheni ezitshalo eminyakeni emi-5 ezayo
I-Protein Isolate iqukethe Amaprotheni aphezulu kanye nokugayeka kokudla.Ama-protein isolate asetshenziswa kakhulu ezinhlelweni ezihlobene namaprotheni kanye nokudla okufana nokudla kwezemidlalo, iziphuzo zamaprotheni, kanye nezithako zokudla okunomsoco.Eminyakeni yamuva, ngenxa yezici zayo ezihlukene zokusebenza, isetshenziswe kabanzi ezinhlobonhlobo zeziphuzo kanye nemikhiqizo yobisi ukuze ihlinzekele abagijimi, abakhi bomzimba, abadla imifino.
3) Umsoco wezemidlalo, ukudla okulula kuwumkhuba wesicelo
Imikhiqizo yokudla kwezemidlalo nokudla okulula kuyinkambiso yezinhlelo zokusebenza ezizayo.Ngokusho kwe-Innova Market Insights, i-Global New Product Database ilandelela ukwethulwa komkhiqizo omusha wokudla nesiphuzo ngezimangalo zamaprotheni ezitshalo, Ukukhula kwesigaba somsoco wezemidlalo kuyinto esobala kakhulu, ngesilinganiso sokukhula esiyinhlanganisela yonyaka esingu-32% kusukela ngo-2014 kuya ku-2014. 2018, kulandelwa ukudla okulula, okunesilinganiso se-cgr sonyaka esingu-14%.
Ibha yokudla yamaprotheni ekuqaleni ingeyokudla kwezemidlalo, ngokuthuthukiswa kokuqwashisa kwabathengi, kancane kancane yasondela esigabeni sokudla okulula.Namuhla, ama-protein bars awawona nje abasubathi, kodwa futhi kumthengi ojwayelekile ofuna ibha yezakhi zokudla kwasekuseni noma isidlo sansuku zonke.
Ukusetshenziswa Kwephrotheni Yezitshalo ku-Protein Nutrition Bar eminyakeni yakamuva:
● Ibha ye-BEKIND Nuts
Umthombo: Taobao
● PhD Nutrition Bar
I-64g (isiqephu ngasinye) iqukethe amaprotheni emifino angama-23g.
Umthombo: Innova Market Insights
● Ibha ye-Probar Energy
I-Probar ngayinye iqukethe i-1 billion 10 probiotics esebenzayo kanye ne-10g yeprotheyini yemifino.
Umthombo: Google
● Ibha Yokudla Kwe-PDang
Ibha ngayinye ine-9-10g yamaprotheni yemifino, ayinagluten.
Umthombo: I-Paleo Foundation
●Blake'Ibha yamaphrotheni
Umthombo: Kickstarter
3. Isifinyezo
Unyaka ka-2020 ubonakala kuwunyaka wokuqhuma kwezitshalo futhi i-Nutrition Bar iyona edume kakhulu ekudleni okulula.I-Mars yethule i-BEKIND nut bar, okuhloswe ngayo ukuthi ifake amandla ngemva kokuzivocavoca kanye nenkundla yokushintsha ukudla ngo-Dis., 2019, futhi ijwayele ukuya kuphakethe lezipho zika-Chinese New Year.Ingabe amaprotheni ezitshalo angalandela ukuthambekela futhi anqwabelane emigqeni yokudla?Sizobona.
Izithenjwa:
1. Imakethe Yamaprotheni Asekelwe Esitshalweni Ngohlobo (I-Isolates, Concentrates, Protein Flour), Isicelo (Iziphuzo Zephrotheni, Izindlela Ezihlukile Zobisi, Izindlela Ezihlukile Zenyama, Amabha Amaprotheni, Inyama Egayiwe, Inkukhu Nezilwane Zasolwandle, Umkhiqizo Wokubhaka), Umthombo, kanye Nesifunda - Isibikezelo Somhlaba Wonke kuya ku-2025,Izimakethe Nezimakethe
2. Ukudalwa kwePlant Protein, Innova Market Insights
Isikhathi sokuthumela: Jan-11-2020