2020 inoita kunge igore rekuputika kwezvirimwa.
Muna Ndira, vanhu vanopfuura zviuru mazana matatu vakatsigira chirongwa cheUK che "Vegetarian 2020".Mazhinji maresitorendi echikafu chekukurumidza uye masupamaketi muUK vakawedzera zvipo zvavo kuita inozivikanwa chirimwa-based movement.Innova Market Insights yakanyorawo "plant-based revolution" seyechipiri maitiro muna 2020;Zvichakadaro, gwaro raNelson rinoratidza kuti pamusoro pekutengesa kwegore rapfuura chikafu chemiti chinodarika US$3.3billion, icho chinotarisirwa kudarika US$5billion mugore ra2020.
Nheyo yemiti inonyanya kutsigirwa nemapuroteni emiti yakasiyana-siyana.Ndeapi mamiriro emusika wemapuroteni emiriwo pasi rose?Ndeapi masimba ekufambisa ari kumashure kwekukura kweprotein yezvirimwa?Ndeapi emangwana ekushandisa maitiro eprotein yezvirimwa muna 2020?Ndokumbira unditevere kuti uzive.
1. Musika wepasi rose weprotein yezvirimwa
Sekureva kweMasika neMasika, iyo yepasi rose chirimwa protein Misika inotarisirwa kuve yakakosha US $ 18.5 bhiriyoni muna 2019, Inotarisirwa kukura paCAgr ye14.0% kutanga muna 2019 uye kusvika US $ 40.6 bhiriyoni panosvika 2025. inobva mumiti yakaita sesoya bhinzi, gorosi nepizi.Mapuroteni ekudyara anosanganisira zvinwiwa zveprotein, zvinotsiva mukaka, zvinotsiva nyama, maprotein bars, zvinovaka muviri, nyama yakagadziriswa, huku uye hove dzegungwa, kubika, chikafu uye zvigadzirwa zvemitambo zvinovaka muviri.Kudyara mapuroteni maapplication anogona kuwedzera hutano uye hunoshanda zvimiro zvechigadzirwa, senge manyorerwo, emulsifying zvivakwa, solubility, kugadzikana uye kunamatira nezvimwe.
Kwakabva: Misika uye Misika
Kushandiswa kweprotein yezvirimwa mune zvitsva zvekudya uye zvinwiwa zvigadzirwa kwave kuwedzera munyika.Zvinoenderana neInnova's Global New Product Database, iyo inoteedzera mapuroteni ekudyara ezvikafu zvitsva nezvinwiwa pasi rese, pakati pa2014 na2018, chikamu chazvo chakaramba chichikura, kunze kweNorth America, Middle East neAfrica.Pasinei nekuderera kweNorth America, chikamu chekuburitswa kwechigadzirwa chitsva muNorth America chinoramba chiri chimwe chekutungamira pasirese, chichiverengera 15.4% yezvese zvakabudiswa zvigadzirwa zvitsva muna 2018. Zvichemo zveprotein muAsia ndizvo zvakanyanya kuwedzera, zvichiverengera 13.4% yezvese zvitsva zvakaburitswa muna 2018, kuwedzera kwe2.4% kubva 2014.
Kunobva: Innova Market Insights
2. Market Driving Force ye Plant Protein
1)Yakawedzera nhamba yezvinoburitswa zvitsva
Muindasitiri yezvekudya uye zvinwiwa, zvigadzirwa zvakawanda uye zvitsva zvinoshandisa mapuroteni ezvirimwa sechinhu chikuru chinosimudzira chigadzirwa.Sekureva kweInnova Market Insights, chikafu chitsva uye chinwiwa chinoburitswa nemapuroteni ezvirimwa zvakatevedzwa pasi rose paCAgr ye + 9% pakati pa2014 na2018.
2)Shanduko yemaitiro ekudya kwevatengi, kusimudzira kudya "kwakachena".
Vatengi vanonyanya kutarisisa kune zvekudya, uye zvirimwa ndizvo zvavanofunga kuti "zvakachena" masosi.Muitiro we "kudya kwakachena" unonyanya kufambiswa nemireniyumu vanofarira hutano, hutsika, hwechisikigo, kushoma kugadzirwa chikafu.
Kune rumwe rutivi, tsika dzekudya dzevatengi dziri kuchinja zvishoma nezvishoma, dziri kuderedza nyama uye dzinowanzoita mapuroteni ezvinomera.MuUK, mushandirapamwe we "Vegetarian 2020" wakatsigirwa nevanhu vanopfuura zviuru mazana matatu uye maresitorendi mazhinji ezvekudya zvinokurumidza kuUK vakawedzera zvipo zvavo kuti vatore chikamu mubato rakakurumbira rekudyara.
3)Mabhizinesi makuru anodyara mumusika wemapuroteni emiriwo
● ADM
● Cargill
● CHS
● DuPont
● Boka reYuwang
● Gushen Boka
● Xinrui Group
● Shandong Kawah Mafuta
● Wonderful Industrial Group
● Scents Holdings
● Goldensea Industry
● Sinoglory
● FUJIOIL
● IMCOPA
● Shandong Sanwei
● Hongzui Boka
● MECAGROUP
● Sonic Biochem
● Ruiqianjia
Xinrui Group - Shandong Kawah Oils yakaisa USD 45,000,000 muna 45,000,000 kuti igadzire mitsara ina yekugadzira soy protein yekuzviparadzanisa ine kubuda kwe6000 matani pagore zvichibva pamakore gumi nemaviri ekutanga fekitori yekuchera soya bean.
China yaive nehukuru hukuru hwekugadzirisa zvinosvika makumi manomwe nepfumbamwe muzana epasi rose soya protein yakazvimiririra, huwandu hwese i500000 t/y uye huwandu chaihwo hwekugadzira hwakazara i350000t muna 2019.
ADM (US) neDuPont (US) ndiwo hofori mbiri dziri pamusika wepasi rose.Aya makambani akaita kuwedzera uye kuisa mari iyo nzira huru yekuwedzera musika wavo mumapuroteni ezvirimwa.Muna Ndira 2019, ADM yakawedzera huvepo hwayo muBrazil nekuvakwa kweiyo soya protein yekugadzira base muCampo Grande, South Mato Grosso State, Brazil, inokosha USD 250,000,000.Iyo kambani ichagadzira huwandu hweanoshanda mapuroteni anonangana uye anozviparadzanisa neADM yazvino chigadzirwa mutsara.
3. Maitiro ekushandiswa kweProtein Plant
1)Soy protein inotarisirwa kutonga musika mumakore mashanu anotevera, nekubuda kwepea uye oat protein semaitiro matsva.
Soy protein inoshandiswa zvakanyanya muindasitiri yechikafu nechinwiwa nekuda kwekudiwa kwekudya kweprotein yakakwira uye kuwedzera kukurumbira kweprotein yesoya.Muongororo yezvekudyara mapuroteni masosi naAritzon muna 1919, soy protein yakawedzera runyorwa paUS $ 3.12 bhiriyoni.Zvinoenderana nedata reInnova, protein yesoya ndiyo yaitungamira mukudya nechinwiwa zvigadzirwa zvitsva zvakaziviswa neprotein yezvirimwa pakati pa2014 na2018, paine 9% yezvigadzirwa zvitsva zvine hukama zvakagamuchirwa.Soy protein inobatsira kudzikisa cholesterol mazinga, inovandudza metabolism, kuwanda kwemapfupa, uye inogonawo kuderedza njodzi yegomarara.Soy protein isolate inogona kushandiswa mumabhawa ekudya, zvinotsiva nyama, zvigadzirwa zvekubheka, zvigadzirwa zvemitambo zvinovaka uye zvinwiwa, nezvimwe.
Kunze kwe soy, pea protein inoshandiswa yakawedzera nekukurumidza mumakore achangopfuura.Kushandiswa kweprotein yepasi rose kwakapetwa kaviri kubva ku2015, maererano nedata kubva kukambani yechikafu chipangamazano enk Hoogenkamp, kusvika 275000 matani, ne2020. Kushandiswa kwayo kuchakura 30% kusvika 580000 matani ne2025.
Oat protein zvakare imhando yeprotein yakakura inogona kurima.Oat content 19% yeprotein, oat protein yakapfuma muamino acids uye yakakosha amino acids, ipuroteni yehutano hwepamusoro.Oat mukaka ichangobva kugadzirwa isiri-mukaka muriwo mukaka.Pane zvakawanda zvinoshanda zvakafanana pakati peoat mukaka nemukaka.Ose ari maviri ane cream uye ane ganda rakatsetseka uye kuenderana.Zvinoenderana nedatha yeMintel, musika weEuropean muna Kubvumbi 2017 kusvika Kurume 2018 wakanyora zvigadzirwa zvitsva, zvinwiwa zveoat-based uye yogati zvakaverengera 14,8 muzana, zvichienzaniswa ne9,8 muzana gore rakapfuura.
2)Protein ssolate inotarisirwa kutonga musika wemapuroteni wezvirimwa mumakore mashanu anotevera
Protein Isolate ine yakakwira Protein yemukati uye digestibility.Protein isolates inoshandiswa zvakanyanya muprotein- uye ine hutano-inoenderana nekushandisa senge mutambo chikafu, mapuroteni zvinwiwa, uye zvinovaka muviri zvinowedzera.Mumakore achangopfuura, nekuda kwemaitiro ayo akasiyana ekushanda, yakashandiswa zvakanyanya mumhando dzakasiyana dzezvinwiwa uye zvigadzirwa zvemukaka kuitira vatambi, vanovaka muviri, vanodya miriwo.
3) Zvokudya zvemitambo, masvutugadziro ndiwo maitiro ekushandisa
Zvigadzirwa zvemitambo zvinovaka muviri uye masviki ndiwo maitiro ekushandisa mune ramangwana.Sekureva kweInnova Market Insights, iyo Global New Product Database inoteedzera kutangwa kwechikafu chitsva nechinwiwa chine mapuroteni echirimwa, Kukura kwechikamu chekudya kwemitambo ndiko kuri pachena, neavhareji pagore yekukura kwechikamu che32% kubva 2014 kusvika 2014. 2018, ichiteverwa nesnack, ine avhareji yegore negore cgr ye14%.
Protein nutrition bar pakutanga ndeyekudya kwemitambo, nekusimudzira kwekuziva kwevatengi, zvishoma nezvishoma yakaswedera pedyo nechikamu chekudya.Nhasi, mapuroteni mabhawa haasi evatambi chete, asiwo kune avhareji mutengi ari kutsvaga chikafu chekudya kwemangwanani kana snack yemazuva ese.
Iko Kushandiswa kwePlat Protein muProtein Nutrition Bar mumakore Achangopfuura:
● BEKIND Nuts bar
Kunobva: Taobao
● PhD Nutrition Bar
64g (pachidimbu) ine 23g yeprotein yemuriwo.
Kunobva: Innova Market Insights
● Probar Energy Bar
Imwe neimwe Probar ine 1 bhiriyoni 10 inoshanda probiotics uye 10g yemiriwo protein.
Kwakabva: Google
● PDang Nutrition Bar
Bhawa rega rega rine 9-10g yemapuroteni emiriwo, isina gluten.
Kunobva: Paleo Foundation
●Blake's Protein Bar
Kunobva: Kickstarter
3. Pfupiso
2020 inoita kunge igore rekuputika kwezvirimwa uye iyo Nutrition Bar ndiyo inonyanya kufarirwa mune snack.Mars yakatanga iyo BEKIND nzungu bar, ichinangana ne-post-exercise simba rekuwedzera uye chikafu chinotsiva chiitiko muna Zvita, 2019, zvakare maitiro eChinese New Year snack chipo pack.Ko kudyara mapuroteni kutevedzera maitiro uye kurongedza mumabhawa ezvekudya?Tichaona.
References:
1. Plant-based Protein Market by Type (Isolates, Concentrates, Protein Flour), Application (Protein Beverages, Dairy Alternatives, Meat Alternatives, Protein Bars, Processed Meat, Huku & Seafood, Bakery Product), Kwakabva, uye Nharaunda - Global Forecast kusvika 2025,Misika uye Misika
2. Kusikwa kweProtein Yekudyara, Innova Market Insights
Nguva yekutumira: Jan-11-2020