2020 ikuwoneka ngati chaka cha kuphulika kwa zomera.
Mu Januware, anthu opitilira 300,000 adathandizira kampeni yaku UK ya "Vegetarian 2020".Malo ambiri odyera zakudya zofulumira komanso masitolo akuluakulu ku UK akulitsa zopereka zawo kukhala gulu lodziwika bwino lochokera ku zomera.Innova Market Insights idalembanso "kusintha kwamitengo" ngati njira yachiwiri mu 2020;Panthawi yomweyi, lipoti la Nelson likusonyeza kuti pamwamba pa malonda a chaka chatha a zakudya zamasamba oposa US $ 3.3 biliyoni, zomwe zikuyembekezeka kupitirira US $ 5billion pofika 2020.
Chomeracho chimathandizidwa makamaka ndi mapuloteni osiyanasiyana a zomera.Kodi msika wa mapuloteni amasamba padziko lonse lapansi uli bwanji?Kodi ndi mphamvu ziti zomwe zimatsogolera kukula kwa mapuloteni a zomera?Kodi tsogolo la mapuloteni a zomera mu 2020 ndi liti?Chonde nditsatireni kuti mudziwe.
1. Msika wapadziko lonse wa mapuloteni a zomera
Malinga ndi Markets and Markets, Msika wapadziko lonse wa protein protein Markets ukuyembekezeka kukhala wokwanira $ 18.5 biliyoni mu 2019, Akuyembekezeka kukula pa CAgr ya 14.0% kuyambira mu 2019 ndikufikira US $ 40.6 biliyoni pofika 2025. zochokera ku zomera monga soya, tirigu ndi nandolo.Zakudya zomanga thupi zimaphatikizapo zakumwa zama protein, zolowa m'malo mwa mkaka, zolowa m'malo mwa nyama, zopangira mapuloteni, zopatsa thanzi, nyama yokonzedwa, nkhuku ndi nsomba zam'nyanja, kuphika, zakudya ndi masewera olimbitsa thupi.Zomera zopangira mapuloteni zimatha kupititsa patsogolo zakudya komanso magwiridwe antchito azinthu, monga kapangidwe kake, emulsifying katundu, kusungunuka, kukhazikika ndi kumamatira etc.
Gwero: Misika ndi Misika
Kugwiritsiridwa ntchito kwa mapuloteni a zomera muzakudya zatsopano ndi zakumwa kwakhala kukuchulukiranso padziko lapansi.Malinga ndi Innova's Global New Product Database, yomwe imatsata zonena za mapuloteni a mbewu zazakudya zatsopano ndi zakumwa padziko lonse lapansi, pakati pa 2014 ndi 2018, kuchuluka kwawo kunapitilira kukula, kupatula North America, Middle East ndi Africa.Ngakhale kutsika kwa North America, gawo lazinthu zatsopano zotulutsidwa ku North America lidakali limodzi mwa mayiko otsogola padziko lonse lapansi, omwe amawerengera 15.4% yazinthu zatsopano zomwe zatulutsidwa mu 2018. Zonena za mapuloteni a zomera ku Asia zinali kuwonjezeka kwakukulu, zomwe zimawerengera 13.4% mwa zonse zatsopano zomwe zatulutsidwa mu 2018, chiwonjezeko cha 2.4% kuchokera ku 2014.
Gwero: Innova Market Insights
2. Mphamvu Yoyendetsa Msika ya Mapuloteni a Zomera
1)Kuchulukitsa kwatsopano
M'makampani azakudya ndi zakumwa, zinthu zambiri zatsopano zidzagwiritsa ntchito mapuloteni a zomera monga chowunikira chachikulu cha mankhwalawa.Malinga ndi Innova Market Insights, zakudya zatsopano ndi zakumwa zotulutsa zokhala ndi mapuloteni azomera zidatsatiridwa padziko lonse lapansi pa CAgr ya + 9% pakati pa 2014 ndi 2018.
2)Kusintha kwa kadyedwe ka ogula, kulimbikitsa zakudya "zoyera".
Ogula amayang'anitsitsa zakudya zomwe amapeza, ndipo zomera ndizomwe amaziona ngati "zoyera".Mchitidwe wa "zakudya zoyera" umayendetsedwa makamaka ndi anthu azaka zikwizikwi omwe amakonda zakudya zathanzi, zamakhalidwe abwino, zachilengedwe, zosasinthidwa.
Komano, madyerero a ogula akusintha pang'onopang'ono, amachepetsa nyama komanso amatha kukhala ndi mapuloteni a zomera.Ku UK, kampeni ya "zamasamba 2020" idathandizidwa ndi anthu opitilira 300,000 ndipo malo ambiri odyera komanso masitolo akuluakulu ku UK awonjezera zopereka zawo kuti atenge nawo gawo pagulu lodziwika bwino lazitsamba.
3)Mabizinesi akuluakulu amagulitsa msika wama protein amasamba
● ADM
● Cargill
● CHS
● DuPont
● Gulu la Yuwang
● Gulu la Gushen
● Gulu la Xinrui
● Mafuta a Shandong Kawah
● Wonderful Industrial Group
● Scents Holdings
● Goldensea Industry
● Sinoglory
● FUJIOIL
● IMCOPA
● Shandong Sanwei
● Gulu la Hongzui
● MECAGROUP
● Sonic Biochem
● Ruiqianjia
Gulu la Xinrui - Mafuta a Shandong Kawah adayika USD 45,000,000 mu 2016 kuti akhazikitse mizere 4 yopangira mapuloteni a soya opatula matani 6000 pachaka kutengera fakitale yazaka 12 yakutulutsa mafuta a soya.
China inali ndi mphamvu yayikulu kwambiri yopangira 79 peresenti ya mapuloteni a soya padziko lonse lapansi, mphamvu yonse ndi 500000 t/y ndipo kuchuluka komwe kumapanga ndi 350000t mu 2019.
ADM (US) ndi DuPont (US) ndi zimphona ziwiri pamsika wapadziko lonse lapansi.Makampaniwa apanga kukulitsa ndi kuyika ndalama njira yayikulu yowonjezerera msika wawo wama protein azomera.Mu Januware 2019, ADM idakulitsa kupezeka kwake ku Brazil pomanga malo atsopano opangira mapuloteni a soya ku Campo Grande, South Mato Grosso State, Brazil, amtengo wa USD 250,000,000.Kampaniyo ipanga mitundu ingapo ya ma protein omwe amagwira ntchito komanso kuwapatula pamzere wazinthu zaposachedwa za ADM.
3. Kagwiritsidwe Ntchito ka Mapuloteni a Zomera
1)Mapuloteni a soya akuyembekezeka kulamulira msika pazaka 5 zikubwerazi, ndikutuluka kwa nandolo ndi oat protein monga njira yatsopano.
Mapuloteni a soya amagwiritsidwa ntchito kwambiri m'makampani azakudya ndi zakumwa chifukwa cha kufunikira kwa zakudya zama protein ambiri komanso kutchuka kwa protein ya soya.Pakufufuza kwa magwero a mapuloteni a zomera ndi Aritzon mu 1919, mapuloteni a soya adakwera pamndandanda wa US $ 3.12 biliyoni.Malinga ndi data ya Innova, mapuloteni a soya ndiye omwe adatsogolera pazakudya ndi zakumwa zatsopano zomwe zidalengezedwa ndi mapuloteni azomera pakati pa 2014 ndi 2018, pomwe 9% yazogulitsa zatsopano zidatengedwa.Mapuloteni a soya amathandizira kuchepetsa mafuta a kolesterolini, amathandizira kagayidwe kachakudya, kachulukidwe ka mafupa, komanso amachepetsa chiopsezo cha khansa.Kupatula mapuloteni a soya atha kugwiritsidwa ntchito m'malo opangira zakudya, m'malo mwa nyama, zophika, zakudya zamasewera ndi zakumwa, ndi zina.
Kupatula soya, kugwiritsa ntchito mapuloteni a nandolo kwakula kwambiri m'zaka zaposachedwa.Kugwiritsidwa ntchito kwa mapuloteni a nandolo padziko lonse kwawonjezeka kawiri kuchokera ku 2015, malinga ndi deta yochokera kwa mlangizi waukadaulo wa kampani yazakudya enk Hoogenkamp, mpaka matani 275000, pofika 2020. Kugwiritsa ntchito kwake kudzakula matani 30% mpaka 580000 pofika 2025.
Mapuloteni a oat ndi mtundu wa mapuloteni omwe amatha kumera.Oat zili 19% ya mapuloteni, oat mapuloteni wolemera mu amino zidulo ndi zofunika amino zidulo, ndi apamwamba zakudya mapuloteni.Mkaka wa oat ndi mkaka wamasamba womwe wangopangidwa kumene.Pali zofanana zambiri zogwira ntchito pakati pa mkaka wa oat ndi mkaka.Onse ndi okoma ndipo ali ndi mawonekedwe osalala komanso osasinthasintha.Malinga ndi data ya Mintel, msika waku Europe mu Epulo 2017 mpaka Marichi 2018 udalemba zinthu zatsopano, zakumwa za oat ndi yogurt zidakhala 14,8 peresenti, poyerekeza ndi 9,8 peresenti chaka chatha.
2)Mapuloteni ssolate akuyembekezeka kulamulira msika wama protein m'zaka 5 zikubwerazi
Protein Isolate imakhala ndi Mapuloteni ambiri komanso kusagaya bwino.Mapuloteni olekanitsa amagwiritsidwa ntchito kwambiri pama protein- ndi zakudya zokhudzana ndi zakudya monga zakudya zamasewera, zakumwa zama protein, ndi zakudya zowonjezera.M'zaka zaposachedwa, chifukwa cha mawonekedwe ake osiyanasiyana ogwira ntchito, amagwiritsidwa ntchito kwambiri muzakumwa zosiyanasiyana ndi mkaka kuti azisamalira othamanga, omanga thupi, odya zamasamba.
3) Zakudya zamasewera, zokhwasula-khwasula ndizomwe zimagwiritsidwa ntchito
Zakudya zopatsa thanzi pamasewera ndi zokhwasula-khwasula ndizo zomwe zimagwiritsidwa ntchito mtsogolo.Malinga ndi Innova Market Insights, Global New Product Database imatsata kukhazikitsidwa kwa chinthu chatsopano chazakudya ndi chakumwa chokhala ndi mapuloteni a zomera, Kukula kwa gulu lazakudya zamasewera ndikowonekera kwambiri, ndikukula kwapakati pachaka kwa 32% kuyambira 2014 mpaka 2014. 2018, kutsatiridwa ndi zokhwasula-khwasula, ndi pafupifupi cgr pachaka 14%.
Mapuloteni zakudya bar poyambirira ndi ya masewera zakudya, ndi kukweza kwa ogula kuzindikira, pang'onopang'ono anasamukira kufupi ndi gulu la zokhwasula-khwasula.Masiku ano, mipiringidzo ya mapuloteni si ya othamanga okha, komanso kwa ogula ambiri omwe akufunafuna chakudya cham'mawa kapena chakudya cha tsiku ndi tsiku.
Kugwiritsa Ntchito Mapuloteni Omera mu Mapuloteni Nutrition Bar M'zaka Zaposachedwa:
● BEKIND Mtedza
Chitsime: Taobao
● PhD Nutrition Bar
64g (chidutswa chilichonse) chili ndi 23g mapuloteni amasamba.
Gwero: Innova Market Insights
● Probar Energy Bar
Probar iliyonse ili ndi 1 biliyoni 10 yogwira ma probiotics ndi 10g ya mapuloteni amasamba.
Gwero: Google
● PDang Nutrition Bar
Malo aliwonse ali ndi 9-10g ya mapuloteni a masamba, opanda gluten.
Gwero: Paleo Foundation
●Blake's Mapuloteni Bar
Chitsime: Kickstarter
3. Mwachidule
2020 ikuwoneka ngati chaka cha kuphulika kwa zomera ndipo Nutrition Bar ndiyo yotchuka kwambiri pazakudya zopsereza.Mars adayambitsa BEKIND nut bar, ikufuna kuwonjezera mphamvu zolimbitsa thupi pambuyo pochita masewera olimbitsa thupi komanso malo osinthira chakudya mu Disembala, 2019, zomwe zimakondanso paketi yamphatso ya Chaka Chatsopano cha China.Kodi puloteni yobzala ingatsatire zomwe zikuchitika ndikuunjikana m'malo opatsa thanzi?Tiwona.
Zolozera:
1. Msika wa Mapuloteni Ochokera ku Zomera ndi Mtundu (Isolates, Concentrates, Protein Flour), Kugwiritsa Ntchito (Zakumwa za Mapuloteni, Njira Zina Zamkaka, Njira Zina Zanyama, Zopangira Mapuloteni, Nyama Yopangidwa, Nkhuku & Zakudya Zam'nyanja, Zophika Zophika), Gwero, ndi Chigawo - Global Forecast mpaka 2025,Misika ndi Misika
2. Kupanga Mapuloteni Omera, Innova Market Insights
Nthawi yotumiza: Jan-11-2020